First Impressions is the new way to find your perfect Audio-Technica product. Whether in the studio, at home or on the road, just sign up and you’ll have your very own 2 Week Soundcheck, where we send you up to two Audio-Technica products to test out on your own terms for up to two weeks.
What’s the catch?
Quite simply, there isn’t one. We know how difficult it can be choosing something that perfectly fits your needs, that’s why we think its best you discover for yourself, in your own space, on your own terms. We even give you a money-off voucher to enjoy a discount off the purchase price of a brand new product from your local participating Audio-Technica microphone retailer.
****** First Impressions is available for UK residents only ******
Which products can I choose?
Choose any Audio-Technica microphone from our 40 Series, Artist Series and Artist Elite Series. The 40 Series is Audio-Technica’s premium Studio microphone line, used in critical studio and live applications with amazing response, frequency and dynamic range. The versatile Artist Series delivers natural highs and has a useful clip microphone to get the best sound from all your instruments. From Rock Gods to Queens of Pop, massive stage musicals to a classical symphony, acoustic sessions to sharp stand-up, the Artist Elite range delivers the ultimate in pristine sound.
You can also choose to try some of the finest models from our award-winning headphone range. Models currently available include the ATH-M50, ATH-W1000X and ATH-W5000 headphones.
How does it work?
A couple of easy steps will lead you to your ‘2 Week Soundcheck’. Firstly, if you are not already, you need to register with ‘My Audio-Technica’. Then once you are registered with ‘My Audio-Technica’, simply return to the First Impressions page and fill in the First Impressions application form. Once you have submitted the application form online, a thank you message will be displayed on screen and you will receive an email confirming your application. Your details are also communicated to our First Impressions team who will call you to arrange delivery. You receive the products and two weeks later, return them to us – all we ask is you cover the cost of the secure return postage.
Where's my nearest participating retailer?
Simply enter your post code and distance below to find out:
Audio-Technica First Impressions – choosing the right Audio-Technica product just got a great deal easier.

