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Audio-Technica Unveils New Headphone Collection at IFA 2009

03 September 2009

Audio-Technica, the leading Japanese manufacturer of high-performance microphones, headphones, wireless systems, mixers and electronic products for home and professional applications is to use IFA, the world’s largest Consumer Electronics Show, to showcase its developing range of consumer headphones and continue the expansion of its markets within Europe.

Showing a raft of earphone and headphone models at IFA 2009 in September – the new additions cover both noise-cancelling and portable applications and include the brand new CKM earphone range.

The three-strong CKM series (comprising CKM90, CKM70 and CKM55) is designed to deliver a rewarding listening experience to discerning users – and their stylish design ensures they look as good as they sound. The flagship CKM90 employs a balanced armature design for stunning sound quality while the CKM70 and CKM55 feature dynamic driver units and impressively wide frequency responses. Each of the CKM series ships with interchangeable ear pieces to allow users to fine-tune a perfect fit.

The new ANC7b is the latest in Audio-Technica’s highly-regarded noise-cancelling headphone line-up. Offering improved audio performance over the original award-winning model, the ANC7b has redesigned ear-cups for increased comfort while continuing to employ Audio-Technica’s exclusive QuietPoint® active noise-cancellation technology to eliminate up to 85% of external noise.

The final new addition for IFA, the FC700 is a sharp-looking headphone designed for portability and comfort. Available in black, white and pink, the new model has folding ear cups for easy storage and a wide frequency response to ensure performance as impressive as its appearance.

Recommended retail prices for the above headphones are as follows:

Euro:
CKM55 €57.50 ex vat
CKM70 €127.66 ex vat
CKM90 €187.23 ex vat
ANC7b €189.00 ex VAT
FC700 €55.32 ex vat

GBP:
CKM55 (£59 inc)
CKM70 (£119 inc)
CKM90 (£179 inc)
ANC7b (£184 inc)
FC700 (£54 inc)

Distributors, retailers and consumers will be assured of a warm welcome and a very attractive business proposition on the Audio-Technica Stand, which can be found in Hall 1.2 Stand No: 111 at IFA, at Messe Berlin, 4th to 9th September 2009.

Anyone interested in arranging an appointment to discuss this new business opportunity from Audio-Technica at IFA should contact Harvey Roberts or visit the headphone team on the Audio-Technica stand.

Editors’ Contact:
Alison Clarke
Tel: +44 (0) 1371 877716
Email: alison@redpeppercommunications.com

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